Get clean, smooth, and shiny hair with the Virtue Smooth Shampoo. Making 97% of women rave about its results (when used with other Virtue products), this top-rated shampoo for dry and frizzy hair boasts a patented formulation that offers daily smoothing by re-invigorating hair strands, eliminating roughness, protecting against humidity, and reducing friction and split ends.

The Virtue Smooth Shampoo does all these through its patented ingredient, the Alpha Keratin 60ku protein. Designed to act like the natural keratin found in the human body, this regenerative medicine product can repair split ends by 95% after five washes, according to AMA Labs and MRI. It's also effective at reducing frizz by 67% in only four applications.

On top of these, it has pink pomelo for that much-needed vitamin blend to restore the vitality of your hair; phospholipids, which shield your tresses from the effects of humidity; and Gotu kola, an Indian herb that promotes stronger, smoother, and shinier hair. And the kicker? The shampoo smells like a flower garden on a beautiful, balmy day.

To use the Virtue Smooth Shampoo:
Apply a quarter-sized amount to your palms and work it into a lather.
Apply it to damp hair, from the scalp until the ends.
Rinse with water, and follow it with your preferred Virtue Conditioner to optimize results.

Gluten-free. Paraben-free. Color-safe. Vegan.

Size: 8 oz | 240ml